Only Pay for Leads That Close Deals
James Dooley: So, pay-per-sale leads — I’m joined with Kasra. What is pay-per-sale lead generation?
Kasra Dash: Pay-per-sale leads means you only pay when you’ve actually made the sale. You’re not paying per lead, you’re not paying for advertising or marketing spend. You literally only pay on a completed sale. You work out a cost-per-acquisition model and decide: “If I sell this product and make X profit, I’m willing to pay this percentage as revenue share.” Payment only happens on confirmed sales.
Kasra Dash: For example, if I sell a phone case for £1 and make £0.80 profit with £0.20 costs, what percentage you pay depends on the numbers. People always ask, “How much commission should I pay on a pay-per-sale model?” The truth is: it depends. If leads cost us £5 and convert at 20%, our cost per sale is £25. If we make £30–£35, we’d be profitable. But if a company only wants to pay £20 per sale, it wouldn’t make sense for us.
Kasra Dash: Before starting, we work out whether the numbers make sense for both the supplier and us as the lead generation company. If it works for both parties, that’s when the relationship forms. We generate the leads; you only pay per sale.
Kasra Dash: This applies to bigger services too — like conservatories. If a conservatory costs £10,000 and the company makes £4,000 profit, they may be happy to pay £1,000 per sale. If our cost per acquisition is only £700 and the client works the leads properly, everyone wins. They risk nothing and still profit £3,000 per conservatory.
Kasra Dash: The key is knowing your numbers. If you know your KPIs, and we know ours, we can set a model that works for both sides. Pay-per-sale can be the best lead generation setup possible.
Kasra Dash: It works for products and services — solar panels, roofing repairs, locksmith work, and more. For example, if a roofer charges £5,000 for repairs and makes £4,000 profit, they might pay £2,000 per sale. If it only costs us £400 to generate that sale, we’re happy. They’re happy. And they can scale fast — doing two to three jobs per day.
Kasra Dash: Most lead gen companies won’t do pay-per-sale. They prefer pay-per-lead or charging PPC spend plus 15–20% management fees, whether you convert or not. That’s risky for business owners, so they avoid it. A good lead gen company will take the risk if the model can work long-term.
Kasra Dash: In my opinion, pay-per-sale is the best lead generation model. If someone wants this setup, where should they go?
James Dooley: Head over to FatRank.com, go to the contact page, and fill out the form. There’s a qualification process. We need to confirm you can work the leads, that profitability is there, and that we can also make a fair return.
James Dooley: We guarantee ROI because you only pay from profits on a revenue share basis. Commission-based, pay-per-sale lead generation is one of the strongest models — and few companies offer it. Visit FatRank.com and see if you qualify.
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