UK Lead Generation Podcast

James Dooley:
If you are a demolition company looking for a consistent flow of enquiries, this video is for you. Myself and Kasra have worked with a lot of demolition companies across the UK, and we know exactly what works — and what doesn’t — from a marketing strategy perspective.

Kasra Dash:
Step one for growth is optimising your Google Business Profile. If you already have one, reach out to all existing clients and collect as many five-star reviews as possible. Add citations, upload photos, and publish posts. It’s one of the strongest ways to generate more local leads.

James Dooley:
Step two is to bolster your Google Business Profile with dedicated SEO-optimised service pages on your website. These pages help the site rank and increase the chance of your Google Business Profile appearing for relevant keywords — which means more calls.

Kasra Dash:
If you want more local leads, PPC lead generation through Google or Bing is another route. You must work with a strong PPC agency because of click fraud and the need for a solid negative keyword list. PPC can work brilliantly, but the wrong setup wastes a lot of money.

James Dooley:
Meta ads — Facebook and Instagram — are another option. You can run lead forms where users submit enquiries without leaving the platform, though quality can vary unless you add more qualifying questions. You can also run conversion ads sending people to your website to complete your contact form.

Kasra Dash:
Organic social media is another way to grow. Posting regularly on Facebook, YouTube, Twitter, Pinterest, Instagram, Reddit, and Quora can generate more leads. Consistency is key, especially on platforms like YouTube and Twitter.

James Dooley:
What’s your view on using AI agents or tools like NATN to automate posting and cropping videos for social content?

Kasra Dash:
You can definitely automate with AI agents, but I’d also focus heavily on AI search. More people now use ChatGPT, Gemini, Claude, and Grok to search. If your brand isn’t visible on these platforms, you’ll struggle to get leads from AI-powered search engines. Businesses must optimise for AI search visibility.

James Dooley:
If you're seeking more local enquiries, trades-people platforms like Checkatrade, Bark, Builder Builder, TrustATrader, and Rated People can work well. But you must track KPIs — cost per lead, cost per acquisition, and ROI. Many of our videos compare these services with FatRank to help business owners choose the right platform.

Kasra Dash:
When choosing a lead generation company, always do your due diligence. Make sure they’ve generated leads in your niche before. Have a strategy call to confirm your KPIs and budget align. Check whether the leads are exclusive or shared — because shared leads often create a race to the bottom on price, which is a common complaint.

James Dooley:
If you want more local business leads, head to FatRank.com. Our commission-based model means you only pay a finder’s fee on converted jobs — not per lead — and only once the job is completed and paid. Visit FatRank.com to see if you qualify.
Now Kasra, what’s your view on inbound versus outbound lead generation?

Kasra Dash:
I always prefer inbound. The conversion rate of inbound leads turning into paying customers is far higher. The last statistic I saw put it at around 16