UK Lead Generation Podcast

James Dooley: So today I'm joined with Kasra Dash and we are talking about lead generation specifically for loft insulation companies. If you've set up your own loft insulation company or you’ve got an existing one and you're looking for new inquiries coming through consistently, what setups and strategies would you look at to generate leads for a loft insulation company?

Kasra Dash: Strategy number one is SEO—trying to rank in as many different locations as possible. So if someone searches for “loft insulation company Manchester,” I want to show up number one. Same for “loft insulation Bolton.” As you start building the website, it may take four to five months, but once you start the process, you’ll begin generating inquiries without relying on referrals.

James Dooley: Inside SEO, you’ve also got the local map pack. The biggest thing I recommend is to get Google reviews. Reviews boost your brand and your rankings for terms like “loft insulation specialists” in your area. That’s organic SEO. But what about PPC?

Kasra Dash: I don’t like PPC generally because it’s expensive for loft insulation companies. Everyone is bidding on the same keywords, and then you’ve also got click fraud—competitors clicking your ads and draining your budget. A £10-per-click keyword clicked five times burns half your budget in minutes. But if you set up PPC correctly with a strong negative keyword list, blocked IPs, and a well-structured campaign, it can generate leads very quickly. PPC is faster than SEO but more expensive.

James Dooley: So PPC is quick but costly and must be set up properly. What about social media ads—Facebook, Twitter, YouTube?

Kasra Dash: Facebook ads can work in areas where grants exist. If you know that, for example, Greater Manchester has a grant from June to November, you can run awareness ads. If someone qualifies based on your website criteria, they’ll enquire. But without grants, it’s harder because it’s interruptive marketing. People don’t randomly wake up thinking about insulation. Still, in grant-eligible regions across the UK, Facebook ads can definitely work.

James Dooley: I think every loft insulation business should set up a pixel on their website to retarget anyone who doesn’t convert. Retargeting is powerful for bringing people back.

Kasra Dash: Definitely. The last option is outsourcing lead generation to a company. There are platforms like Checkatrade, Bark, TrustATrader—these help generate inquiries but are costly. Some agencies run PPC and charge per lead. What’s your take on cost-per-lead models?

James Dooley: A lot of people think CPL is brilliant because they only pay for leads. But many large UK lead gen companies share leads. If both of us are loft insulation companies on a platform and we both pay for the same £50 lead, that company gets £100. Then we’re competing against each other and driving prices down. With Fat Rank, you get live, real-time exclusive leads, and it’s on a backend deal—which is even better than CPL.

Kasra Dash: Exactly. So if you’re a loft insulation company looking for more leads, head to FatRank.com. We run a pay-on-conversion model. You pay nothing for SEO, PPC, social ads, or leads. You only pay if you convert the job and make a profit. Fat Rank receives a finder’s fee or commission from that.

James Dooley: But don’t rely solely on Fat Rank. Diversify—do some SEO, build your brand, consider brand protection PPC, stay active on social media with case studies and testimonials. The best businesses generate their own leads, but all businesses need consistent quality inquiries. Work with two or three lead generation companies and track your ROI across platforms like Checkatrade, Yellow Pages premium listings, TrustATrader, Builder, and FatRank.com. See if you get accepted for loft insulation lead generation and ensure you diversify.

Kasra Dash: I think that covers everything. The link is in the description—head to FatRank.com, fill in the form, and see if your company qualifies.