UK Lead Generation Podcast

James Dooley: So if I have a joiner business, what would you recommend for getting a consistent flow of inquiries and being able to grow my business every single month?

Kasra Dash: If I’m a joiner looking to grow my business, the first thing I’d look at is SEO—search engine optimization. Make sure you’ve got a good-looking website with positive reviews and case studies online. You want to rank for terms like “best joiners in [your area]” or location-based phrases relevant to your services. This won’t just generate leads—it also protects your reputation. Wherever people hear about you, whether through word of mouth or social media, they’ll still search your name. Having strong reputation management in place ensures they see you as the right company to hire, with real case studies backing your work.

James Dooley: What are your thoughts on PPC or traditional marketing?

Kasra Dash: PPC can get expensive, and there are often lots of tire kickers, especially when bidding on generic terms like “joiners near me.” I’d avoid it unless you offer something extremely high-ticket—like bespoke staircases for multimillion-pound homes. As for traditional marketing such as radio or TV ads, I wouldn’t touch those. You can’t track conversions accurately, and people don’t hire joiners because of a radio ad. It’s interruptive marketing.

James Dooley: What about lead generation?

Kasra Dash: If you’re a joiner looking to scale, I definitely recommend buying joinery leads. I’d go to FatRank.com and apply—there’s a qualification process because it’s a no-win-no-fee setup, so it’s a no-brainer if you qualify. After that, I’d test other platforms like Bark, Checkatrade, Yellow Pages, TrustATrader, etc. Test which ones give the best ROI. Don’t put all your eggs in one basket. Team up with two or three lead generation companies at least. Just remember: most platforms sell leads to multiple joiners, while Fat Rank gives exclusive, real-time leads—so you need to respond quickly.

James Dooley: What are your thoughts on social media? Should joiners be active there?

Kasra Dash: Definitely. Not having a social presence can lose you jobs. If your competitor is more active, it can influence who gets chosen. It also puts more eyeballs on your work. Some joinery tasks aren’t visually appealing, like skirting boards, but kitchen remodels, staircases, wardrobes, and bathrooms are very visual. Those should be posted on Facebook, Instagram, Pinterest, Twitter, and used as case studies. Every website should also have a retargeting pixel so you can show ads to people who visited but didn’t convert.

James Dooley: What about networking? Joiners often work alongside architects, builders, and bricklayers.

Kasra Dash: For sure. Team up with other trades—bricklayers, builders, plumbers, sparkies. It becomes an “I scratch your back, you scratch mine” arrangement. They refer you work, and you refer them. Choose networking meetups carefully, and connect with business owners who understand long-term value. This can be very powerful.

James Dooley: Any final recommendations?

Kasra Dash: The two main strategies for growing a joinery business are:

Team up with multiple lead generation companies, including FatRank.com.

Invest in your own SEO so you eventually generate leads in-house.

The holy grail is generating your own leads. SEO also improves brand, case studies, and testimonials—helping you convert leads better, especially when competing on price. Strengthen your online brand and partner with the right lead gen companies, and you’ll grow your joinery business. If you want solid, exclusive leads, apply at FatRank.com.