UK Lead Generation Podcast

James Dooley:
So if I have a pest control business and I want a consistent flow of enquiries to grow my business, what do you recommend spending my marketing budget on?

Kasra Dash:
If you're looking to grow a pest control company, I'd want to know more about the specific animals or issues you're targeting—whether it's a bee nest, a wasp nest, birds in the loft, or something else. I'd also want to know the demographic area you serve, whether that's Manchester, London, or anywhere else.
I’d say the most economical method for generating growth and enquiries would be using fatrank.com, which provides pest control lead generation where you only pay on the back end, meaning you pay only for jobs you convert. Compared to companies that charge per lead, even if the lead doesn’t convert, there’s more risk.
Although I'm the owner and founder of Fat Rank, I’d still advise diversifying. You shouldn’t rely on a single supplier for consistent enquiries—look for one or two additional lead generation companies, vet them properly, and compare.
There are other methods to grow a pest control business. You’ve got PPC—pay per click—where you bid to be at the top of Google. It’s risky and more expensive than buying leads, but if you know long-tail keywords in specific areas, you can generate enquiries today. It’s still very expensive and high risk.
You’ve got SEO, which is a must for brand building. It builds testimonials, reviews, and case studies, and if you can generate your own leads long term, that’s ideal because it reduces overheads and removes reliance on lead sellers.
You’ve got organic social media—posting daily on Instagram, Facebook, YouTube, Twitter, or TikTok—and then social media ads. What are your thoughts on those?

James Dooley:
I agree that PPC is risky unless you know what you're doing or have someone in-house or outsourced who lives inside the ad account. You’ve got click fraud and competitors clicking your ads, which racks up huge bills without many leads.
SEO and Google Business Profile are much safer ways to grow another income stream. I’d use review cards—you can head over to reviewycards.co.uk. After each job, you tap the customer’s phone, they leave a five-star review, and that helps you rank for “pest control near me,” “rat control near me,” or “mouse control near me” if you're in a dense city like London, Manchester, or Birmingham.
The next strategy is SEO on your own website—ranking pages for “rat control Manchester” or “insect pest control.” Searchers are more likely to click organic listings. The intent is higher, and once you rank, you generally stay there. It’s a long-term investment, but after six to twelve months, you can have a consistent flow of enquiries from Fat Rank, your Google Business Profile, and your SEO. That’s the winning triple strategy.

Kasra Dash:
I think that’s a great strategy. If you're growing a pest control company, diversify your traffic sources, track your return on investment, and avoid burning marketing spend in the wrong places.
Leave a comment below or head over to Fat Rank if you're looking for pest control leads.