UK Lead Generation Podcast

James Dooley:
If you are a composite decking company looking for a consistent flow of enquiries, this video is for you. We're going to break down what you should be doing and what you shouldn’t be doing with your marketing strategy. Step number one: grow your Google Business Profile. If you already have one, reach out to your existing clients to collect as many five-star reviews as possible. Google Business Profile is a great way to generate more leads. You also want to add citations, post regularly, and upload photos. That’s the foundation for generating local leads.

Kasra Dash:
Step number two is to support your Google Business Profile with dedicated service pages for each of your services. These SEO-optimised pages help your website rank, and they also increase the likelihood of your Google Business Profile appearing for more keywords, which means more calls.

James Dooley:
If you're looking for more local leads, PPC lead generation is another option. That includes pay-per-click within Google or Bing targeting bottom-of-funnel keywords. The challenge is making sure you work with a solid PPC agency because you need protection from click fraud and you need a strong negative keyword list so you don’t waste budget on jobseekers. PPC works well, but in the wrong hands you can burn a lot of money.

Kasra Dash:
Then you’ve also got Meta Ads — Facebook and Instagram. When people scroll, they might see your ad. You can run easy lead-form ads where users don't even leave Facebook, although the quality might be lower unless you add more qualifying questions. You can also run conversion ads that send users to your website to fill out your form. You have several solid options there.

James Dooley:
Another way to grow local leads is organic social media — posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram, Reddit, and Quora. If people ask questions, you can answer them. Organic social is a great way to generate more local leads.

Kasra Dash:
Organic social is a volume game. You want to make sure you upload consistently — daily or weekly. For example, you might decide to upload five videos a week and stick to it. Platforms like YouTube and Twitter reward consistency.

James Dooley:
What are your thoughts on using AI agents or tools like n8n to automate posting? Artificial intelligence is being used everywhere for lead generation. Would you advise teaming up with an AI consultant to set something like that up?

Kasra Dash:
You can definitely set up AI agents to crop videos and automatically publish them to YouTube, Facebook, and Twitter. But you should also focus on AI search. Some people are moving away from Google and searching inside ChatGPT, Gemini, Claude, and Groq. If your brand isn’t showing up there, you'll struggle to generate leads from those search engines too.

James Dooley:
If you're looking to get more local business leads, you should also team up with trades-people platforms: Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. These platforms can generate strong leads. Track your KPIs so you know your cost per lead, cost per acquisition, and return on investment. These platforms work well — and check the links in the description, because we’ve compared Checkatrade vs FatRank, Bark vs FatRank, Rated People vs FatRank, and Builder Builder vs FatRank.

I’ve mentioned FatRank a few times, Kas — what are your thoughts on lead-generation companies versus trades-people companies?

Kasra Dash:
With lead-generation companies, always do your due diligence. Make sure the company has experience generating leads in your niche. Have a strategy call and ask about budget, expected leads, and results. Check whether the leads are exclusive or shared. Many tools like Bark and Checkatrade send shared leads, which creates a race to the bottom on price. These are the questions I would ask before partnering with any lead-generation company.

James Dooley:
If you're interested in more local leads, head to FatRank.com. We offer a commission-based lead-generation service — you only pay a finder’s fee when jobs convert. You pay nothing per lead, nothing upfront, and only pay after completing the job and receiving payment. Visit FatRank.com to see if you qualify. Now let’s expand further. What are your thoughts on inbound lead generation versus outbound?

Kasra Dash:
I always prefer inbound. The conversion rate of inbound leads turning into paying customers is much higher — around 16.1%. Outbound converts at about 1.4%. The difference is massive — around 10 to 12 times more conversion.