UK Lead Generation Podcast

James Dooley:
If I’m looking to grow a fencing business, where should I focus my marketing budget? What works, and what should I avoid?

Kasra Dash:
For fencing companies, I always start with SEO. You need a strong online presence — a clean, trustworthy website, clear accreditations, and service pages fully optimised for the keywords customers search for in your area. That’s how you generate a steady flow of inbound leads.

James Dooley:
Let’s say a fencing company already has a website. What would you recommend next?

Kasra Dash:
Create dedicated pages for every service you offer. There are many fencing types — residential, palisade, farm fencing, playground, sports, security, and rebound fencing. Google won’t assume you offer these services unless the pages exist. Each one needs unique content, proper structure, and local optimisation.

James Dooley:
What about Facebook ads?

Kasra Dash:
Retargeting works well. Install a pixel so visitors see your testimonials, case studies, and past work. Cold Facebook ads can work too, especially during storms or windy weather when fences are often damaged. That’s when people urgently search for repairs.

James Dooley:
Do magazines, TV, radio, or billboards work for fencing?

Kasra Dash:
Not really. Fencing is a search-driven industry. People go straight to Google when they need the job done. Reviews, before-and-after photos, and credibility signals matter more than traditional ads.

James Dooley:
How about PPC?

Kasra Dash:
PPC can work, but it’s expensive and risky if you’re not experienced. Long-tail keywords like “palisade fencing repair” convert better, but you need someone skilled managing the campaigns. There’s also the issue of click fraud. And if your site isn’t optimised for conversions, you’ll burn budget quickly. For new fencing companies, PPC isn’t my first choice.

James Dooley:
That’s why at FatRank.com we run a fencing lead generation service. We guarantee ROI by letting clients pay only for jobs won. It removes the financial risk completely. Meanwhile, sites like Yell or Checkatrade often sell the same lead to multiple companies, forcing everyone into a price war. Our leads are exclusive and delivered in real time.

Kasra Dash:
Exactly. Many lead-gen platforms lack proper filtering. Anyone can buy the same lead, so you end up competing with four or five others. A bespoke, exclusive lead-gen service is safer — especially in fencing where some installers don’t even price correctly. Choosing the right partner protects you.

James Dooley:
Another point is understanding your audience. If you’re targeting architects or specifiers, use LinkedIn. Connect, showcase your work, and build relationships. If your market is councils, connect with park managers. If it’s landscapers, connect with local landscaping companies. LinkedIn is powerful when you use it properly.

Kasra Dash:
Definitely. For B2B fencing, LinkedIn is one of the strongest channels. It’s underused in this industry.