UK Lead Generation Podcast

James Dooley:
So if I've got a plumbing business, what do you recommend for growing the amount of inquiries that I'm generating?

Kasra Dash:
If you're looking at how to grow a plumbing business, I would start by understanding that plumbing is a broad spectrum. Let’s say they do shower rooms, bathrooms, wet rooms — whatever they make the most profit on. I’d begin by focusing on that. Work out how to get more wet room jobs because it's easier than going after generic plumbing keywords. It’s cheaper on PPC too. PPC gives instant leads, but it's expensive. Pay-per-click puts you at the top of Google, but you pay for every click. I’d stay slightly away from PPC and also from traditional marketing like billboards, radio, TV, or magazines. They don't work anywhere near as well now.

I'd focus on being active on social media, being present on all channels, posting before-and-after pictures, videos of installers, and staying consistently visible. SEO is also big — not just ranking webpages, images, or videos, but building branding. I'd get testimonials, case studies, awards, and shout about them online so people see you as an award-winning plumbing company with strong accreditations. This builds authority and expertise online.

The last and probably most important step is filling in a form at fatrank.com to see if you qualify for no-risk lead supply. They only accept plumbing companies with good online presence, testimonials, and case studies. If you're new, they won't team up with you. They only want companies working nationwide with strong presence and good conversion. The main plays I'd recommend are social media, SEO, and lead generation from FatRank. I wouldn't put all your eggs in one basket — try different things, even other lead generation companies, and test where you get the best return.

James Dooley:
If you were a plumbing company yourself and wanted to grow, which major play would you say matters most? Or is it more about being omnipresent?

Kasra Dash:
I think it's about being omnipresent. If I got leads from FatRank, I'd still want a strong online presence. My website needs to rank well. If I quoted a £5k or £7k wet room and my competitor has five-star reviews while I have one or two stars, the competitor will win even if everything else is equal. Reviews often decide who gets the job.

I’d work on local SEO, ranking locally, and building individual service pages — wet rooms, disabled wet rooms, boiler installation. If all these service pages rank, people searching for your brand see you offer more than leaky taps. It builds trust and helps generate your own inquiries, so you're not reliant on Checkatrade or Bark.

If you're more of a visual plumber doing wet rooms and bathrooms, post before-and-afters frequently on Instagram. It won’t be one post generating 300 leads or one TikTok generating 60 inquiries — you need consistency.

James Dooley:
If you're a plumbing business and want instant leads, what’s the one strategy you’d start with?

Kasra Dash:
FatRank is a good play. If FatRank rejects you, start posting on Facebook Marketplace — you can get decent inquiries for minimal cost. LinkedIn is good too, especially for networking with quantity surveyors in the building sector.

Fill in the form at fatrank.com. If you don't qualify, check why. If testimonials, reviews, or case studies are missing, fix that. If FatRank says you're not ready to grow online, your customers may feel the same. Reputation management is huge. If you've got accreditations, shout about them. It helps you grow leads consistently and convert more jobs.