UK Lead Generation Podcast

James Dooley:
So how do I grow a landscaping company? That’s a great question we’re asked quite a lot. For landscaping companies looking to grow, there are different methods. Traditional methods include billboard advertising, TV, radio, magazines, but I tend to stay away from traditional nowadays. It’s expensive and it’s hard to track KPIs.
Generally speaking, the best methods would be SEO, meaning search engine optimisation through your website. We can expand on content, topical authority and links in a minute. Then there’s PPC, which is bidding at the top of Google per click. It’s very expensive but can generate new leads instantly.
You can also be active on social media—Facebook, Instagram, Twitter, LinkedIn, even Pinterest because landscaping is visual. Posting images and videos of landscaping jobs can work very well. Then there’s social media advertising and retargeting using a pixel on your website, so if someone doesn’t enquire, you still follow them around social platforms.
Another method is hiring a lead generation company. Over at FatRank.com, we have a no-risk supply of enquiries if accepted. We work with various landscaping companies, from public open spaces to general landscaping and tree planting. There are lots of sub-niches we help companies with. I strongly recommend getting in touch to see if you’re accepted. If not, we pass you on to someone better suited, maybe a PPC expert or an SEO expert.
For landscaping companies looking to grow, out of the list there, what do you think are the best two or three things to do?

Kasra Dash:
Definitely avoid traditional advertising. There’s no chance I’m putting my brand on a billboard down the motorway that nobody sees. SEO for my own website is where I’d be more attuned. It’s a long-term play, but you’re also building an asset. If you want to sell your business in five or six years and your website generates enquiries, that increases your valuation.
PPC—I’ve personally had bad experiences, so I avoid it. You’re paying per click, and you need to dig into which keywords convert. Plus, there’s a lot of click fraud. Competitors click on your ads, and in landscaping it’s around £10–£12 per click. If your daily spend is £45, three clicks could wipe that out.
My strategies: if I’m an established landscaping company with maybe £4,000 to spend, I’d invest in SEO. If I’m less established and don’t have that cash each month, I’d do organic social media. Set up a camera, film video footage, nice before-and-after photos, and stay consistent. Honestly, I’d do both if I’m established, and I’d run social media ads too.
Retargeting works extremely well. Like when you browse a pair of shoes on ASOS and suddenly they appear on Facebook—it’s a digital billboard pulling people back to your website.

James Dooley:
For landscaping companies looking to grow online, my top methods are SEO not just for higher rankings but for branding. Look at your online reviews. At the final decision stage, when someone searches your brand versus another, how strong do you look online? Do you look reputable? Do you have five-star reviews? Nice photos, case studies, testimonials, videos?
Do everything you can on your own website, but it can still be demoralising when you’re doing everything right and not getting a consistent flow of quality enquiries. To compensate, alongside improving your site and branding—as Kas said, increasing the valuation of your business—I’d also team up instantly with a company like FatRank that provides a no-risk supply of enquiries. You only pay for jobs you win and profit from, then pay a finder’s fee and commission.
If you sign up for lead generation and also improve your SEO and reputation management, they compensate each other. Your conversion rate is much higher doing both.
That’s what I would do to grow a landscaping company online. Anything else to add?

Kasra Dash:
That’s it. If you have a landscaping company and want a consultation call, check out FatRank—the link will be in the description.