How to grow a mortgage business? | PromoSEO lead generation
James Dooley: So as a fractional CMO, if I came to you as a mortgage business owner wanting more mortgage inquiries, what strategies would you recommend? Let’s say I'm just a startup.
Kasra Dash: As a mortgage broker looking to grow your business, the first thing is choosing the right branding and the right niche. Then choose the right domain name and get a website built. After that, secure the social media accounts—Twitter, Facebook, Instagram, LinkedIn—anywhere your clients might be.
Kasra Dash: One thing to add: websites and SEO take time to rank, especially in finance. So a few quick wins—start daily LinkedIn posts. You might land commercial mortgage leads, which are higher value. You can also post on Facebook Marketplace. They're free and take a few minutes to set up.
Kasra Dash: When people search on Marketplace, they'll see you're offering mortgages. You can launch those today. But let’s say you've done Marketplace and built a website—what's next?
James Dooley: If I were a mortgage broker, I’d immediately find a quality lead generation company. I’m biased because I own FatRank, which offers no-risk inquiries—you only pay on conversions. I’d start there since it's risk-free, then diversify and use one or two more lead providers.
James Dooley: Also sub-niche yourself: remortgages, terrace houses, first-time buyers, etc. Become the expert in one area. Get leads today through companies like ours, then think long-term with SEO.
Kasra Dash: If you're going to use sites like Bark or Checkatrade, follow up fast. If you reply the next day, the lead is usually gone. Someone else already closed them.
Kasra Dash: On SEO: ranking position one is essential. If you're ranking 4 or 5 for “mortgage broker near me,” you're getting people who have already checked competitors and are now shopping for the cheapest price—the worst leads. To rank well, create a dedicated SEO-optimized page for every service: commercial, residential, first-time buyer, etc. Then start link building—mentions from other websites pointing to yours.
Kasra Dash: Traditional advertising like TV, radio, magazines works, but you can’t track KPIs well. With Facebook Ads or PPC on Google, you can track everything—but winning campaigns are expensive and hard to get profitable.
Kasra Dash: One issue with Bark: they sell the same lead to 4–5 mortgage brokers. They're not exclusive. You should look for real-time exclusive leads—that’s where the best conversions happen. SEO is long-term, but it strengthens branding and reputation.
Kasra Dash: Many mortgage companies have a great high street shop but look small online. Build reviews and testimonials. Not optimizing your site is like having a shop hidden in a back alley—no foot traffic. Rank for your local area, then maybe nationwide.
Kasra Dash: Once you start generating inquiries, how do you expand? Word of mouth is great but not scalable.
James Dooley: Word of mouth converts well but volume is low. Other lead sources: PPC, SEO, Facebook ads, social media activity, and lead gen companies.
Kasra Dash: Another strategy: CRM automation. If I sign you up for a 4-year mortgage, set a reminder at 3.5 years to message me about renewal. You can reactivate your past clients. Many brokers have 10 years of old clients they’re not re-engaging. It’s not always about new leads—reuse your previous ones.
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