UK Lead Generation Podcast

James Dooley:
If you’re a chimney repair business looking for a consistent flow of enquiries built exclusively for your business, this video is for you. We’re going to discuss how to consistently get more leads for your chimney repair company, how to grow it, which marketing strategies work, and which ones you should avoid. So, Kasra, take it away.

Kasra Dash:
Step one to grow your local leads is setting up a Google Business Profile. If you already have one, reach out to all your existing clients and ask for as many five-star reviews as possible. A strong Google Business Profile is one of the best ways to generate local leads. You should also add citations, publish posts, and upload photos regularly.

James Dooley:
Step two, which supports your Google Business Profile, is creating dedicated service pages for every individual service you offer. These should be SEO-optimised pages on your website. This helps your pages rank and increases the chance of your Google Business Profile appearing for more keywords, which leads to more phone calls.

Kasra Dash:
If you want more local leads, PPC lead generation is another option. That’s pay-per-click via Google or Bing, targeting bottom-of-funnel keywords to generate enquiries. You must work with a good PPC agency because of click fraud and the need for a proper negative keyword list. PPC works well, but in the wrong hands you can waste a lot of money.

James Dooley:
You can also use Meta Ads — Facebook and Instagram. When someone scrolls through Facebook, they might see your ad. You can run simple lead-form ads that don’t send people to your website, but the lead quality can be lower. You can improve it by adding more questions. Or you can run conversion ads where users go to your website and fill out your contact form there.

Kasra Dash:
Another way to get local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram, Reddit or Quora can help. If people have questions, you can answer them. Organic social works well, but it’s a volume game. You need a consistent upload schedule — for example, five videos a week — which helps with algorithms on YouTube and Twitter.

James Dooley:
What are your thoughts on using AI agents with tools like n8n to automate and schedule social media posts? Is leveraging AI worthwhile?

Kasra Dash:
You can definitely set up AI agents to crop videos and auto-publish to YouTube, Facebook, and Twitter. But I would also focus on AI search. More people are now searching on ChatGPT, Gemini, Claude, and Grok. If your brand isn’t showing up on those AI search engines, you’ll struggle to get leads there too.

James Dooley:
Another source of local leads is tradespeople websites: Checkatrade, Bark, Builder Builder, TrustATrader and Rated People. These platforms can generate leads, but make sure you track KPIs like cost per lead, cost per acquisition and return on investment. We’ve made comparison videos between these platforms and FatRank — check the links in the description. So, Kasra, what are your thoughts on lead generation companies versus tradespeople platforms?

Kasra Dash:
With lead generation companies, always do your due diligence. Make sure they’ve generated leads in your niche before. Have a strategy call and check that your KPIs align — your budget, ideal lead volume, conversion expectations. Check what type of leads they offer: exclusive or shared. Shared leads often lead to a race to the bottom on price, which is a major complaint from businesses using platforms like Bark or Checkatrade.

James Dooley:
If anyone wants more local leads, head over to FatRank.com where we offer a commission-based lead generation service. You only pay a finder’s fee on converted jobs — nothing upfront, nothing per lead, nothing until you’ve completed the job and been paid. Visit FatRank.com to see if you qualify. Now let’s go deeper: what are your thoughts on inbound versus outbound lead generation?

Kasra Dash:
I always prefer inbound. The conversion rate isn’t just higher for generating leads, but those leads are far more likely to convert into paying customers. Recent stats show around 16.1% of inbound leads convert, compared with around 1.4% for outbound leads.