UK Lead Generation Podcast

Kasra Dash:
If you are a surveying company and you want a consistent flow of leads generated for your surveying business, this video is for you. Myself and James have worked with many surveying companies nationwide throughout the UK, and we know exactly which marketing strategies work and which strategies you should avoid as a surveying business. So, James, take it away.

James Dooley:
Step number one to grow is your Google Business Profile. If you already have one, make certain you reach out to existing clients to get as many five-star reviews as possible. It is a great way for a Google Business Profile to generate more leads. Getting citations, posting on your profile, and uploading photos are essential. That’s definitely step one for generating more local leads.

Kasra Dash:
Step number two, which bolsters your Google Business Profile, is creating dedicated service pages for each of your individual services as SEO-optimised pages on your website. This helps your SEO pages rank, and it also increases the chance of your Google Business Profile showing up for those keywords. You’ll indirectly get more phone calls.

James Dooley:
If you want more local leads, another option is PPC lead generation. That’s pay-per-click within Google or Bing where you target bottom-of-the-funnel keywords to generate more enquiries. The challenge is you must team up with a good PPC agency because of click fraud and the need for a strong negative keyword list. PPC can work well, but in the wrong hands you can waste a lot of money. Still, it’s another option for generating local leads.

Kasra Dash:
You’ve also got Meta ads on Facebook and Instagram. When someone goes onto Facebook and is scrolling, they may see your ad. You can run lead forms where they never leave the platform, although the quality may not always be great unless you add more qualifying questions. Or you can run conversion ads that send users to your website to complete your contact form. You have a few options.

James Dooley:
Another way to grow more local leads is organic social media — posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. Reddit and Quora are also big now for answering people’s questions. Organic social media is a strong way to generate more local leads for your business.

Kasra Dash:
With organic social media, it’s a volume game. You want to upload consistently, whether on a daily or weekly schedule. You might say, “I want to upload five videos a week,” and you should stick to that, especially with algorithms like YouTube and Twitter.

James Dooley:
What are your thoughts on AI agents? If someone teams up with an AI consultant and uses something like N8N to automate and schedule posts on social media, how effective is that? AI is all the rage for generating more leads.

Kasra Dash:
You can definitely set up AI agents to crop videos and autopublish to YouTube, Facebook or Twitter. But another thing I’d focus on is AI search. More people are starting to move away from Google. Many still use it, but people now search on ChatGPT, Gemini, Claude, Grok. If your brand isn’t showing up there, you’ll struggle to get leads from those search engines too. That’s something I’d focus on as a company.

James Dooley:
If you’re looking for more business leads locally, I’d also team up with tradespeople websites like Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. These platforms generate more local leads. Track your KPIs to see your return on investment. Track not only cost per lead but cost per acquisition. These platforms can work very well. Check the links in the description where we compare Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank. Cas, what’s your take on lead generation companies compared with tradespeople platforms?

Kasra Dash:
With lead generation companies, do your due diligence. Make certain that if you’re in a specific niche, the company has generated leads in that industry before. Have a strategy call with them and discuss your budget and target number of leads to ensure your KPIs align. Also check what type of leads they offer — exclusive or shared. Many platforms like Bark or Checkatrade send shared leads, which becomes a race to the bottom on price. Those are the questions I’d ask a lead generation company before partnering.

James Dooley:
If anyone wants to generate more local leads, I strongly recommend heading to FatRank.com where we offer a commission-based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing per lead and nothing until you get paid on a completed job. Visit FatRank.com to see if you qualify. Now, what are your thoughts on inbound vs outbound lead generation?

Kasra Dash:
I always prefer inbound. The conversion rate into a paying customer is much higher. The last statistic I saw was around 16.1% for inbound leads converting into paying customers compared with around 1.4% for outbound. It’s a huge difference.

James Dooley:
That’s crazy — around 10 to 12 times higher. Outbound methods like cold calling, cold email, LinkedIn Sales Navigator require massive volume and more staff. People say they want “free leads” but outbound still costs money — email sending, sales staff, and so on. Inbound leads are much better. Some people also ask whether real-time leads are important — leads coming through immediately once a user enquires.

Kasra Dash:
Yes, very important. The last stat we saw showed real-time leads converting around 63% higher. When we dug into the KPIs, responding in under a minute had the best results. We used to think five minutes was good, but responding within a minute — either ringing them or emailing them — massively increases conversion.

James Dooley:
Not every company needs to respond in under a minute, but at FatRank we look closely at this when partnering. Some businesses go away for five days with no one to answer leads, and we’re still supplying leads. These nuances matter. The best recommendation for anyone wanting consistent high-quality leads is to fill out the form at FatRank. The team will tell you if you’re a good fit, and if not, they’ll tell you why and what to do next.