UK Lead Generation Podcast

Kasra Dash:
If you’re a tree surgeon looking for a consistent flow of inquiries and you want to know which marketing strategies actually work — and which ones to avoid — this video is for you. James and I have worked with many tree surgeons across the UK, and we know exactly which strategies generate results. We’ll break them down in this video. James, take it away.

James Dooley:
Step number one for growth is your Google Business Profile. If you already have one, reach out to all your existing clients and get as many five-star reviews as possible. It’s one of the best ways to generate more local leads. You should also build citations, make regular posts, and upload photos. That's definitely the first thing I’d do.

Kasra Dash:
Step number two is to support your Google Business Profile by creating dedicated, SEO-optimized service pages for each service you offer. This helps those pages rank, but it also increases the chances of your Google Business Profile showing up for those keywords. That means more phone calls.

James Dooley:
If you want even more local leads, another option is PPC lead generation — pay-per-click ads on Google or Bing. You should target bottom-of-funnel keywords to drive more inquiries. But you must work with a good PPC agency because click fraud exists and you need strong negative keyword lists, especially to avoid job-seeker traffic. PPC can work well, but in the wrong hands you can waste a lot of money.

Kasra Dash:
You also have Meta Ads, like Facebook and Instagram. When someone goes on Facebook, they may see your ad while scrolling. You can use lead forms, which keep people on Facebook — they never visit your website. Lead forms are easy, but the lead quality can be lower unless you add qualifying questions.
Or you can run conversion ads that send people to your website where they fill out your contact form. So you’ve got a few good options.

James Dooley:
Another way of generating local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram, Reddit, and Quora can help. If people are asking questions, you can answer them. Organic social media is a great way to build visibility.

Kasra Dash:
Organic social media is a volume game. You need consistent posting, like daily or weekly schedules. For example, you might aim for five videos a week. Consistency is key, especially on platforms like YouTube and Twitter.

James Dooley:
What do you think about using AI agents to help automate posting? For example, using tools like NATN to schedule and publish content. Would you recommend teaming up with an AI consultant for this?

Kasra Dash:
Yes, you can set up AI agents to crop videos and auto-publish content to YouTube, Facebook, and Twitter. But I’d also focus on AI search. People are slowly beginning to search on platforms like ChatGPT, Gemini, Claude, and Grok. If your brand isn’t showing up there, you’ll struggle to generate leads on those engines too. That’s something companies need to pay attention to.

James Dooley:
If you want more local business leads, another approach is using tradespeople websites like Checkatrade, Bark, Builder Builder, TrustATrader, and Rated People. These platforms can generate local leads, but you need to track your KPIs — cost per lead, cost per acquisition, and ROI.
We’ve done videos comparing these platforms with FatRank, so check the links in the description.

What are your thoughts on lead generation companies compared to tradespeople websites?

Kasra Dash:
With any lead generation company, you should do your due diligence. Make sure they’ve generated leads in your niche before. Have a strategy call with them and ask about budget, expected leads, KPIs, and the type of leads they provide.
Are they exclusive leads just for you, or shared leads? Shared leads are what many platforms like Bark and Checkatrade provide, and business owners often complain that it becomes a race to the bottom on price. Those are questions you should ask before partnering with a lead gen company.

James Dooley:
If you're interested in generating more local leads, I recommend visiting FatRank.com where we offer a commission-based lead generation service. You only pay a finder’s fee on converted jobs — nothing upfront, nothing per lead. You only pay after you complete the job and get paid. Visit FatRank.com to see if you qualify.

What do you think about inbound lead generation versus outbound?

Kasra Dash:
I always prefer inbound. The conversion rate — meaning the percentage of leads who become paying customers — is much higher. The last statistic I saw showed inbound converting at 16.1% compared to only 1.4% for outbound. It’s a huge difference.

James Dooley:
That’s about 10–12 times higher. Outbound requires huge volume — cold calling, cold email, LinkedIn outreach — and often requires more staff. People think it’s “free,” but email senders cost money, sales teams cost money, and time costs money. Inbound is much stronger.

People also ask: how important is real-time lead delivery?

Kasra Dash:
It’s extremely important. Our internal data showed that real-time leads convert about 63% higher. Responding in under a minute made a massive difference. We used to think responding in five minutes was good — but under a minute was significantly better.

James Dooley:
I’m not saying every company needs a sub-one-minute response time, but many businesses fall short because they go on holiday or are unavailable, and no one picks up the leads we’re sending them. That’s why we evaluate these things before partnering.

If you want to scale your business and get consistent high-quality leads, fill out the form on FatRank. The team will let you know if you're a good fit and give feedback if you're not.

Kasra Dash:
We hope these strategies help you generate more leads for your tree surgeon business. Head over to FatRank.com where we can hopefully start generating more tree surgeon leads for you.