UK Lead Generation Podcast

Kasra Dash:
So, if you’re a roofing company and you want to generate a consistent flow of inquiries every single day, this video is for you. James and I are going to break down the strategies successful roofing companies use today to consistently grow. James, take it away.

James Dooley:
Step number one is optimizing your Google Business Profile. If you already have one, reach out to all your existing clients and try to get as many five-star reviews as possible. GBP is a great way to generate more leads. You should also get citations, post regularly, and upload photos. That’s definitely step one for generating more local leads.

Kasra Dash:
Step number two, which supports your Google Business Profile, is creating dedicated service pages on your website. Each service should have its own SEO-optimized page. When you do this, your website ranks higher and your GBP becomes more likely to rank for those keywords as well. So, you indirectly get more phone calls.

James Dooley:
If you want more local leads, another option is PPC lead generation—Google or Bing pay-per-click. You're targeting bottom-of-the-funnel keywords to generate inquiries. But you need a good PPC agency because of issues like click fraud and having to build a solid negative keyword list. PPC works well, but in the wrong hands, you can waste a lot of money.

Kasra Dash:
You’ve also got Meta ads—Facebook and Instagram. When someone scrolls, they might see your ad. You can run lead forms, which are easy because people don’t leave Facebook. Lead form quality can be lower, but you can improve it by adding more questions. You can also run conversion ads that send people to your website to fill out your form. So there are different options.

James Dooley:
Another way to grow your local leads is organic social media: posting on Facebook, Twitter, YouTube, Pinterest, Instagram—lots of platforms. Reddit and Quora are big now too. Organic social is a great way to generate leads.

Kasra Dash:
With organic social, it’s a volume game. You want consistency—daily or weekly schedules. For example: “I’ll upload five videos a week.” Stick to that, especially with algorithms on YouTube and Twitter.

James Dooley:
What’s your thought on using AI agents? People now use tools like n8n for automating and scheduling posts. Would you recommend teaming up with an AI consultant to set that up?

Kasra Dash:
Yeah, that’s definitely an option. You can set up AI agents to crop videos and auto-publish to YouTube, Facebook, Twitter, etc. But I’d also focus on AI search. People are slowly starting to search using ChatGPT, Gemini, Claude, Grok. If your brand doesn’t show up there, you’ll struggle to generate leads. That’s another area companies should focus on.

James Dooley:
Another way to get more business leads is partnering with tradespeople sites: Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. These platforms can generate more local leads. But track your KPIs—cost per lead, cost per acquisition, and ROI. We do comparison videos on these platforms on Fat Rank, so check the links in the description.
Now, Kasra, what are your thoughts on lead generation companies vs tradespeople websites?

Kasra Dash:
With lead generation companies, always do your due diligence. Make sure the company has generated leads in your niche before. Have a strategy call. Discuss your budget, how many leads you want, KPIs. Also check what type of leads they provide—exclusive or shared. Shared leads are a common issue with platforms like Bark and Checkatrade. Many business owners tell us it becomes a race to the bottom on price. These are key questions to ask before partnering.

James Dooley:
If anyone is interested in more local leads, go to FatRank.com. We run a commission-based lead generation service. You only pay a finder’s fee on converted jobs—no fees per lead, no payment until you get paid. Check if you qualify.
Now, I want to expand further. What’s your thoughts on inbound vs outbound lead generation?

Kasra Dash:
I always prefer inbound. The conversion rate of inbound leads turning into paying customers is much higher. The last stat I saw was around 16.1% conversion for inbound compared to 1.4% for outbound.

James Dooley:
That’s crazy—10 to 12 times more conversion. Outbound requires a lot of volume: cold calling, cold email, LinkedIn Sales Navigator. And you usually need more staff. People think outbound leads are “free,” but there are costs—email tools, sales teams, time. Inbound is much better.
What about real-time leads? Some people ask if they're important.

Kasra Dash:
They’re very important. The last internal stat we saw was that real-time leads convert 63% higher. We learned that responding within one minute massively increases conversions. We used to think five minutes was good. Responding in under a minute—calling or emailing back immediately—made a big difference.

James Dooley:
Not every company needs to respond within a minute, but it’s one of the areas where many businesses fall short. They go on holiday for five days with no one to answer leads, but we’re still sending leads. There are nuances we check when partnering with companies.
The best recommendation for scaling your business and getting consistent, high-quality leads is to fill out the form at Fat Rank. The team will tell you if you're a good fit—and if not, they’ll tell you what to fix.
I hope you liked the strategies to generate more leads for your roofing company. There are many types of roofing leads—repair, maintenance, re-tiling, flat roofing. Head over to FatRank.com. We work with many roofing companies and hope to help you as well.