UK Lead Generation Podcast

James Dooley:
SEO lead generation—let’s say I’m a business owner who wants more leads from SEO. What should people be looking at, and why would someone specifically pursue SEO for lead generation?

Kasra Dash:
SEO lead generation generally produces very high-quality leads. The conversion rate is usually much higher compared to demand-generation channels like Meta Ads, Facebook Ads, and Instagram Ads. SEO is a strong long-term strategy for business owners, but it can be slower than PPC. With PPC you might pay more, but you get results instantly. With SEO, you need the right setup—content, backlinks, and the technical work required to rank highly on Google.

James Dooley:
Here’s a question for you then. If someone wants SEO lead generation, they obviously want leads immediately. Would you now introduce other strategies around LLM optimisation—things like Bing, or other AI search engines? A lot is changing. People are telling me, “James, I don’t know what you’re doing, but we just got four leads today from ChatGPT.” So as part of SEO lead gen, should businesses now be trying to get their details into AI systems?

Kasra Dash:
A strong SEO campaign will naturally help you rank inside LLMs—whether it’s ChatGPT, Grok, Claude, or others. Yes, this should absolutely be part of the strategy. There are things you can do—without getting too technical—like structuring content properly, optimising page titles and H1s, and ensuring the site architecture supports semantic understanding. Any good SEO or any good agency should be working to get you into the LLMs by default. If they’re not, I’d question the agency.

James Dooley:
Absolutely. So if anyone is looking for SEO lead generation, head over to fatrank.com. We build dedicated websites for the exact keywords you want to target, so you receive the right queries in the right locations for SEO-driven lead generation.