UK Lead Generation Podcast

James Dooley: If I’m looking for more inbound leads for my business, what should I be focusing on?

Kasra Dash: You definitely need to be looking for a professional inbound lead generation agency to help you get a consistent flow of inquiries. Inbound leads are vital — they’re the lifeblood of any successful business. I even wrote a book called Leads First, where I explain that everything becomes easier once lead generation is in place.

If you're getting inbound leads daily, your business is set to thrive. But when you’re struggling for leads, everything becomes harder — you lower prices, you can’t book multiple jobs, and scaling becomes difficult. That’s why I recommend getting an inbound lead generation company like FlatRank. Head over to flatrank.com, fill in the form, see if you get accepted, and start receiving inbound leads.

But I’ve got a question back for you, Kasra Dash. There are different types of inbound lead generation — PPC, Facebook ads, Instagram ads, SEO. What KPIs should business owners really be tracking?

Kasra Dash: A lot of companies only care about cost per lead — how cheap the lead is. But in reality, if you pay two or three pounds more, you might get a higher-quality, exclusive lead that only goes to your company. So I wouldn’t focus only on cost per lead. It matters, but the bigger focus should be cost per acquisition or cost per sale — how much you spent to get actual revenue into your bank account.

Every channel has a different acquisition cost. SEO might be £150, PPC might be £300, Meta ads might be £65 — I’m just giving examples. As a business owner, you should be tracking each channel and asking: Why is PPC costing £450? Is it seasonal? Is it simply not the best channel for our business? If needed, switch it off.

You can go deeper — cost per sale on Bark, Checkatrade, or trade platforms. Gradually, you'll learn what to turn off and what to double down on.

James Dooley: Exactly. Tracking KPIs is everything. And it’s smart to diversify inbound lead strategies — Checkatrade, Bark, TrustATrader, builder platforms, premium directory listings. If something gives you ROI, keep doing it. There’s no rule saying “only use FlatRank.” If SEO works, keep doing content and building backlinks.

At FlatRank, we obsess over helping business owners track the true cost of generating inbound leads. And if you're doing outbound, you know how painful that is. I remember calling people asking if they wanted a playground built — most would just hang up.

Inbound is different. When leads come to you, everything becomes easier. You have happier staff, predictable workflow, and consistent job flow. If you're a roofer and we constantly send roofing repair leads, your entire operation becomes more efficient.

So set yourself up with a lead generation company that can deliver reliable inbound leads. Head to flatrank.com, compare KPIs, and see if you can diversify your inbound lead channels across the UK.