UK Lead Generation Podcast

James Dooley: Digital marketing lead generation. Let’s say I am a digital marketing company and one of the biggest pain points that I have is acquiring new customers. Maybe I’m only relying on word-of-mouth marketing. What are some strategies that you would be doing right now, James?

Kasra Dash: Yes, there are lots of different types of digital marketing strategies you can use for any business. You could be a plumber or an electrician, and in my opinion, doing digital marketing lead generation is very important. The majority of tradespeople out there are still doing leaflet drops, traditional billboard advertising, TV ads, and radio ads, when they should be looking toward digital marketing lead-generation services.

This could be using FatRank—Fatrank.com—which is a lead-generation service. What we do is run social media ads like Facebook, Twitter, and YouTube. We do organic SEO on websites that are ranking, so if someone is searching on Google for specific keywords that can turn into profit, we capture that. It could also be PPC. There are lots of different strategies within digital marketing that can generate leads for different types of companies.

James Dooley: What are some KPIs that you would be looking at? Let’s say you’ve narrowed it down and you want either SEO, PPC, or Facebook ads. What KPIs would you put in place?

Kasra Dash: In certain industries, demand generation—like Facebook or Instagram ads—can work well. But if it’s someone like a locksmith, you don’t want to run Facebook ads because you won’t catch them at the right moment. If someone is locked out of their car or house, they’re not scrolling Facebook looking for a locksmith. They’re searching “locksmiths near me” and calling immediately.

So PPC and SEO are the best types of leads you can generate. PPC can be very expensive if you don’t know what you’re doing—you could overspend, miss negative keywords, or get hit by competitor clicks or bots. You have to be very careful.

With SEO, once you get organic rankings, you have a consistent flow of inquiries. At FatRank, as a professional lead-generation company, we work out strategically what is best for your industry and what digital marketing approach will generate the most leads.

James Dooley: If this is something you’re struggling with for your business, head over to FatRank.com and fill in the contact form.