UK Lead Generation Podcast

Kasra Dash:
If you're a boiler company looking for more gas boiler leads and consistent work, this video is for you. James and I have worked with a lot of boiler companies across the UK, and when it comes to getting more leads, we know exactly what works. In this video, we’ll walk you through a clear breakdown of which marketing strategies to use — and which ones to avoid.

James Dooley:
Step one is optimising your Google Business Profile. If you already have one, reach out to all your existing clients and get as many five-star reviews as possible. Keep your profile active with citations, posts, and regular photos. It’s one of the fastest ways to generate local leads.

Kasra Dash:
Step two is creating dedicated, SEO-optimised service pages for every service you offer. These help your website rank more efficiently — and they also help your Google Business Profile appear for more keywords, meaning more calls and enquiries.

James Dooley:
If you want additional local leads, PPC is another option — but only if you work with a reliable agency. You need click-fraud protection and a strong negative keyword list to avoid wasting money on irrelevant traffic, like job-seekers.

Kasra Dash:
You can also use Meta Ads — Facebook and Instagram. Lead forms are easy but lower quality; conversion ads send users to your website and generally give you better intent. Both can work depending on how you structure your campaign.

James Dooley:
Another strategy is organic social media — consistent posting on platforms like Facebook, YouTube, Twitter, Pinterest, Reddit, and Quora. It’s a volume game, but it works when you post regularly.

Kasra Dash:
You can also automate social posting with AI agents or tools like NATN. Beyond that, AI search matters too — people now search on ChatGPT, Gemini, Claude, and Grok, so your brand needs visibility across those platforms to keep lead flow steady.

James Dooley:
Don’t forget trades-people platforms like Checkatrade, Bark, Builder Builder, TrustATrader, and Rated People. They work, but you must track KPIs — cost per lead, cost per acquisition, and actual ROI.

Kasra Dash:
With lead generation companies, do your due diligence. Make sure the company has generated leads in your specific industry, understand whether the leads are exclusive or shared, and verify that their KPIs align with your expectations.

James Dooley:
If anyone wants commission-based local leads, head over to FatRank.com. You only pay when a job converts and you’ve been paid — zero upfront cost.

Kasra Dash:
For inbound vs outbound? I always prefer inbound. Statistically, inbound converts around 16.1% into paying customers, compared to 1.4% for outbound — a huge difference.